Why has research in ICT adoption become so important?

Caneval Venture discussed the development of ICT, indicated that "The convergence of the telecom, IT and media industries is creating a large “infocom” market"

The percentage of technology change the competitive landscape: explore and develop new services and build alliance in order to take advantage form Session Initiation Protocol which provides the capability to deliver communication services and application over Internet, Wireless Broadband Access, 3G Mobile Networks, Intelligent and Versatile End-user Devices.(More information go to Caneval Venture). All of these force the companies doing research in ICT adoption in order to keep the competitive advantage. As the U-KO business model we discuss before, the companies seeking the way of enhance the efficiency of their business process and expand their the business scale by ICT. 

World is flat because of communication, without restriction of large distance.Mobile, Internet,APP, Vedio Chart makes information exchanges quickly.Customers are open eyes to accept and adopt new products. These promote the companies adopt ICT into their business model.

Thomas,L.F.(April 3, 2005) has introduced 10 flatnners that boost the development of information communication technology.Indeed,this breakthrough in people-to-people and application-to-application connectivity produced, and there are six new ways in which individuals and companies could collaborate on work and share knowledge: outsourcing,offshoring,open-sourcing, insourcing, supply-chaining, informing.These makes it possible to adopt ICT into any industry. 

For the restaurants, they could improve their own ICT department but can also outsource their ICT adoption of business process.They do not necessary have great experience in using ICT to launch their products. The third party could make a marketing strategy for them to increase the customer loyalty and spread the reputation. Here is the example.

  

For the international brand, they can offshoring their business with the help of ICT. Video, Network, Internet, Camera makes the communication and monitoring become possible.Company consolidated their information, better operation management and expand their services.

Reference:
Thomas,L.F.(April 3, 2005). It's a Flat World, After All.The New York Times
Caneval Venture.Vision on ICT and Media Industry. Retrieved from http://www.caneval.com/vision/ictmediaindustry.html