Sunday, April 8, 2012

E-business develop the restaurant business (2)

Compare to the traditional restaurant business, what is different now?


Customer Service
Compare with the traditional restaurants service, restaurants online service offers customers the opportunity of have the food whenever and wherever they want. Customer can order their food at home or office instead of driving a long way to have it. And customers can also explore daily update on local deals and new products. In some cases, customer can create their own food based on their personal eating habits. 


For example, Papa Johns and PizzaHut introduces a new service online and APP that allow customer view and order menu items directly from their PC and mobile device. They also allow customers create their own pizza. Customers can choose their bread, cheese, vegetables, meats to make their pizza. The process is electrically visualization, which is fun. This is a diversified product, it could not only satisfy every customers' taste but also establish their imagine among customers.


Some well designed websites even combine Google map with their restaurant position, make customer electrically view their way to the nearest restaurant. Customer can also use their APP in smart phone, the navigation satellite system can bring them to their destination. It is easier for customer finding their restaurant. This innovation continue to expand the restaurant customer base.


Feedback Collection
The website can also automatically save the customers previous order make the recorder easier than before. It is much easier for the companies to collect the customer preference than before, the website can have the recorders for most popular products through the customers order. And instead of the paper survey, companies use the email, online survey to collect the information. It reduces the operation costs of the companies and saves the employees cost.
  
Management
In contrast, the traditional restaurant service have a normal problem which is waiting time management. The famous or popular restaurants always have the problem with reduce the customer waiting time, manage the business process. Nowadays, restaurants provides their online reservation service. Customer can make their own plan and make the reservation before they come, which reduces the total of waiting time and increases the business process of restaurants. 


Network
Information of the companies are public. Businesses and network now can be access by a computer. The business opportunity is expended, without limitation of location. The restaurants also can learn and communicate with each other by using ICT products. In other hand, the competitive of the restaurant business will be more serious because of the share of information. Companies are tended to provide more creative, competitive, high quality products and service to customers. 


From the inside management aspect,  the existence of two or more computers in an office almost always leads to the creation of a network. The main advantage of doing so is that resources can be shared e.g. printers, internet access, files/information can be managed and shared amongst workstations and the security of information can be better managed through a network. Increasingly networks are not just confined to the office but are being adopted so that they allow home working that supports changing business needs.


In general, E-business developed the restaurant business.

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