Wednesday, April 4, 2012

E-business develop the restaurant business (1)

ICT has been applied wildly in recent two decades. The creation of companies like Google, facebook, skype made possible by advances in technology, also change the way that people behave. People become popular to seeking the information they want know, reading, communicating online, specially, shopping online. The development of ICT increase the use of Internet.The number of Internet users worldwide has mushroomed to reach two billion mark in 2010, the head of the UN’s telecommunications agency, Hamadoun Toure said.

The use of ICT has affected many aspect of restaurant business, transforming not only the way that business is conducted but also creating new business sectors and jobs. E-business is one of the derivative of ICT impact on the business. 


What is e-business? It is the conduct of business on the Internet, not only buying and selling but also servicing customers and collaborating with business partners. A wide variety of commerce is conducted in this way, including electronic funds transfer, supply chain management, e-marking, online marketing, online transaction processing, electronic data interchange, automated inventory management systems, and automated data collection systems. 


What is E-Business?



Restaurants build their official website and expand their business to online market, promote their service quality by including online order, payment, data collection, communication chart, ect. It promotes their traditional business process. They can collect data about customer preference through the customer order, searching and feedback online, help them develop new market. The e-business also offers customers the opportunity of buying goods and services whenever they want and often at reduced cost after comparisons, whilst enhancing the level of customer service. 


Restaurant business is a kind of social business, so the network is quite important. Since the ICT change the customer behavior, the restaurants also use their websites links to twitter, facebook, ect, build the network with their customers or partners, following the trend to be successful. And the well using of ICT also can increase their customer loyalty and build their reputation.



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